In the the whitepaper “Susbcription Based Services” billwerk publishes data describing the development and status quo of the Subscription Economy in Germany for the first time.
The subscription management platform operator billwerk, headquartered in Frankfurt am Main, evaluates several million transaction data from its platform and is thus carrying out the “measurement” of the German Subscription Economy for the first time. billwerk now presents an excerpt of the results as part of a WhitePaper entitled “Subscription Based Services”.
In addition to the key figures determined by billwerk, the WhitePaper contains many insights from the industry, analyzes the impact of subscription business models on market capitalization using Adobe as an example and explains the success factors of a successfully implemented subscription business transition using a Lexware case study.
Download now: Whitepaper “Subscription Based Services”
The data compiled by billwerk and published here focus on analyses of industries, business models (services) and payment methods. For example, the analysis comes to the conclusion that the credit card as a means of payment is steadily losing relevance among subscribers, while in-app purchases via Amazon, Apple and Google are becoming significantly more important. The analysis also concludes that revenues in the German Subscription Economy have more than doubled year-on-year since 2015 and continue to rise exponentially.
“With the determination and evaluation of billwerk transaction data, for the first time there are reliable indicators that describe the situation of the subscription economy in Germany,” explains Dr. Ricco Deutscher, founder and CEO of billwerk. “Although the Subscription Economy is now also a significant economic factor in Germany, there has been no study to date that explicitly deals with Germany,” continues Deutscher. “With the data now collected for the first time and their compressed publication, we are heralding the start of a lasting analysis and publication,” says billwerk-CMO Pierre Schramm. “Our goal is to publish a standardized Subscription Industry Report for D/A/CH and the EU region at regular intervals,” Schramm continues.
“German and European entrepreneurs finally need reliable data from their economic area in order to make the right and sustainable decisions for their subscription business,” saies Dr. Ricco Deutscher. “Interpolated data and case studies from the USA are useless here because the subscription market in the USA is years ahead of the German and European markets and also had other regulatory requirements.”